Aditya Sahasrabudhe

Biography

Aditya is a fourth-year doctoral candidate at The Media School. His primary research interest is in Sports & Media– an amalgamation of fan psychology, communication in sports, audience analysis, and fandom. This interdisciplinary research interest intersects with psychophysiology and data science. Other research interests include message appeals and viewer engagement with media.

In his doctoral dissertation, Aditya is investigating how fans’ aggressive tendencies and cognition get impacted due to mediated crowd behavior using a psychophysiological approach.

Aditya received his Master of Science in Journalism from E. W. Scripps School of Journalism, Ohio University and Master of Arts in Mass Communications from the College of Media & Communication, Texas Tech University. Prior to joining IU, he was working full-time as a data analyst in the department of institutional research (IR) at a higher education institution in Colorado.

Publications

Sahasrabudhe, A., & Potter, R. F. (2025, June 26). Content Priming: A Means to Enhance Viewer Experience. In M. Laeeq Khan (Ed.), Oxford Intersections: Social Media in Society and Culture (Oxford, online edn, Oxford Academic). https://doi.org/10.1093/9780198945253.003.0061

Master’s thesis: NBA 2020 Finals: Big Data Analysis of Fans’ Sentiments on Twitter

Master’s capstone project: Analysis of news stories covered by KAMC and KLBK news to gauge their impact on audience engagement

Teaching Experience

Adjunct Professor, Indiana University                                                                                             June 2025 – Aug. 2022

• Designed and delivered comprehensive lectures and course materials for MSCH S315: Media Processes & Effects, a 3-credit hour junior-level undergraduate course at IU’s Media School.
• Facilitated engaging discussions and provided constructive feedback to the class of 13 students, fostering critical analysis of media theories and effects.
• Developed and evaluated diverse assessments, including papers, discussion posts, and weekly reflections, to gauge understanding of the course content and its application in real-world contexts.

Also, served as Teaching Assistant (TA)/Assistant Instructor (AI) for the following courses:

Indiana University

• MSCH-S 209: Introduction to Advertising and IMC, Fall 2025
• MSCH-S 348: Audience Analysis, Spring 2025
• MSCH-C 207: Introduction to Media Industries & Management, Fall 2024
• MSCH-C 210: Introduction to Games, Spring 2024
• MSCH-C 218: Sports, Media, & Society, Fall 2023
• MSCH-C 208: Principles of Public Relations, Spring 2023
• MSCH-C 213: Media Psychology, Fall 2022

Ohio University

• JOUR 2500: Introduction to Advertising and PR, Spring 2021

Texas Tech University

• MCOM 1301: Introduction to Digital & Social Media, Spring 2019
• MCOM 2301: Visual Storytelling, Spring 2019

Talks & Presentations

• Guest Lecture: Research Methods – Experiments in Social Science Research (Local) Course: JOUR 318 – Audience Analysis
  Indiana University, March 5, 2025
  Instructor: Dr. Edgar Jamison-Koenig
• Guest Lecture: Research Methods – Variables in Quantitative Research (Local)
  Course: JOUR 318 – Audience Analysis
  Indiana University, Feb. 10, 2025
  Instructor: Dr. Edgar Jamison-Koenig
• Guest Lecture: Fandom and Fan Sentiments (Local)
  Course: JOUR 326 – Fashion, Beauty and Lifestyle Media
  Indiana University, Nov. 29, 2023
  Instructor: Dr. Lesa Major
• Guest Lecture: Global Communication (National)
  Course- JOUR 3370 – Global Journalism Issues and Approaches
  Texas Tech University, Nov 19, 2021
  Moderator: James Eppler
• Interview: High School Journalism Workshop (HSJW) Diversity Panel (Local)
  Ohio University, July 19, 2020
  Interviewer: Dr. Victoria LaPoe
• Guest Lecture: Sports Communication (Local)
  Course: MCOM 1301 – Introduction to Digital & Social Media
  Texas Tech University, Oct. 6, 2018
  Instructor: Dr. Amber McCord
• Guest Lecture: Networking in a Global Society (Local)
  Course: MCOM 1301 – Introduction to Digital & Social Media
  Texas Tech University, Sep. 5, 2018
  Instructor: Dr. Amber McCord

Awards & Accomplishments

• Robert F. Potter Research Fellowship 2024, IU Media School, $2000
• 2024 Frances Goins Wilhoit Research and Creative Achievement Award, IU Media School Best research paper by a doctoral student, $250
• 2021 E. W. Scripps School of Journalism Outstanding Master’s Student at Ohio University
• Helen DeVitt Jones Graduate Fellowship 2018-2019 at Texas Tech University, $1000
• Helen DeVitt Jones Graduate Fellowship 2018-2017 at Texas Tech University, $1000

Academic Service

• Peer Reviewer, National Communication Association (NCA), 2024
• Peer Reviewer, International Communication Association (ICA), 2023