Build or lead persuasive storytelling
In today’s media landscape, it’s not just about companies being seen — it’s about being remembered. Media shape our society, providing us with the information we need, the entertainment we crave, and the messages that surround us. From the first spark of an idea to the final polished campaign, media advertising drives how brands connect with their audiences and stand out from competition.
The B.S. in media advertising gives you a solid foundation in how media advertising works, blending big-picture ideas with real-world skills for anyone looking to break into the advertising industry. You’ll dive into how to use marketing and communication strategies to build smart, effective ad campaigns that resonate with audiences.
Through a flexible curriculum and robust selection of courses, you’ll tailor your degree to your interests while also gaining the basic, foundational insights any media advertising scholar needs to succeed.