Advertising campaign for Darn Tough Socks
Students Zane Sanders and Ava Schneider were tasked with creating an advertising campaign for the brand Darn Tough Socks. Sanders and Schneider highlighted the fact that consumers wear socks every day and every pair of socks eventually wears out without fail, especially during strenuous activities. They wanted to position Darn Tough Socks as the reliable choice that can take consumers anywhere in life, no matter what they’re doing or where they’re going.
